October 02, 2007 (Computerworld) -- Microsoft Corp. amped up its antipiracy campaign today, adding a program that targets large customers that need to "get legal" after being fingered for using counterfeit or illegally-applied volume licenses.
The program, dubbed Get Genuine Windows Agreement (GGWA), plugs a hole in the company's antipiracy efforts, said Cori Hartje, the director of Microsoft's 18-month-old initiative to identify phony copies of Windows or instances of unlicensed use of the software.
"This fills in the entire picture," said Hartje. "Consumers who had been identified as running a counterfeit [version of] Windows could simply push a button and have the purchase made right then. But we didn't have a good way to programmatically address the same for larger-scale customers, particularly through the [reseller] channel."
GGWA uses Microsoft's standard volume licensing -- and therefore is designed for organizations that generally acquire the company's software through that venue -- to sell full licenses of Windows XP Professional. Most customers looking to get legal using GGWA would go through their existing channel reseller, Hartje said.
http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=security&articleId=9040518&taxonomyId=17&intsrc=kc_top
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